The term “greenwashing” comes up a lot in the news, in marketing, and in some of my own posts so I figure it’s time to define what it is and why it matters. Greenwashing is defined as the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or
When I was a kid, we were taught to “reduce, reuse, recycle.” As I recall, we sang about it in school and made posters with pictures of the recycling arrows and smiling recycling bins. In fact, recycling was the only “R” that ever got any real attention. This is a huge problem. We now have
This shoe is made from recycled bottles! We see claims like this all the time on plastic clothes and shoes (yes, our clothes and shoes are made of plastic), but what does it mean? Does it really make our clothing better for the planet? Or is it just greenwashing? The Brooks Ghost 15 claims to