Maybe you’ve read articles about the impact of the clothing industry on the planet. Maybe you’ve even read some of my articles on the topic. Maybe all of that has led you to looking at all the fast fashion in your closet and wanting a more sustainable wardrobe.
So how do you build a sustainable wardrobe?
Step one is probably not what you think. The very first thing you should do to build a sustainable wardrobe is… nothing! That’s right. Nothing. The most sustainable piece of clothing is the one you already own. Maybe it’s from H&M or Zara or even Shein, but once you own it, you shouldn’t replace it.
Step two is related to step one. Go shopping in your own closet. Remind yourself of what you already own. Commit to being an outfit repeater. Need a dress for a wedding? That dress you wore to your nephew’s bar mitzvah 5 years ago may do the trick. Need warm leggings for a ski trip? Why not use running tights – just because they’re meant for running doesn’t mean you can’t wear them skiing.
Step three still involves working with what you own. Take care of the clothes you have. Have a hole in your clothes? Repair it. Starting to feel the fabric wear out. Wash it less and air dry it.
Step four might finally involve getting out of your closet. If, for whatever reason, you need something new, focus on new-to-you instead. Secondhand options are limitless and often you can find clothes in great condition. Maybe the previous owner wore them once or twice or missed the return window of an item that didn’t fit. If you’re looking for something for a specific event be it a wedding or an ultra-marathon, maybe you can even borrow or rent something for the occasion.
Step five is the last resort. When all else fails, look for the sustainable new options. But really do your research. Brands are really good at greenwashing. And make sure that (1) you really need the item and will wear it and (2) that it’s durable enough to last a long time. Did you know that the average article of clothing only gets worn seven times before being discarded? Before buying something, be honest about how often you’ll wear it. Will you wear it 50 times? 100 times? Then go for it. Will you wear it five times? Seven times? One time? Then maybe skip it. Find another option.
When done right, it really is surprisingly easy – and cost effective – to create a sustainable wardrobe! Give it a try. If you go shopping in your own closet, let me know how it goes.
The Green Ostrich 